Historical scenario / AMZN / 1999

If you had bought AMZN in 1999 with $10,000...

AMZNAmazon
Vintage 1999
Initial: $10,000

Estimated value

$1,199,261

Initial $10,000Profit $1,189,261

Buy Price

Jan 1, 1999

$2.14

Sell Price

Oct 14, 2026

$256

Multiplier

119.9×

ROI

+11893%

1999 Price Range
Open (Jan 1)Jan 1, 1999$2.96
1999 Highest$5.33
1999 Lowest$2.14
CurrentOct 14, 2026$256.34

Adjust assumptions

Change the investment amount and entry-price basis.

Choose which price you bought at. You always sell at today's price.

$256

Current market price

Run it again (different timeline)

Same year. Different mistake.

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Calculation record

How this result was calculated

The selected investment amount is divided by the chosen 1999 entry price, then multiplied by the latest available price. Taxes, trading fees, spreads, dividends and inflation are not included.

Full methodology →
Year open
$2.958
Year low / high
$2.138 / $5.334
Latest price
$256.342
Price as of
2026-10-14

Source: GhostGains market-data API using publicly available market observations. Prices can be delayed and should be independently verified.

Same period benchmark

Compared with the S&P 500

Both returns use the first available price in 1999 and the latest available price. This is a price-return comparison and may exclude dividends.

AMZN

86.67×

8566.6%

S&P 500

6.31×

531.1% · as of 2026-10-14

Scenario context

In 1999, Amazon traded between $2.138 and $5.334, a range equal to 108.1% of its opening price. An investment made at the year's low produces the headline result above; using the year's opening price produces a 86.67× price multiple instead. Over the same measurement window, the S&P 500 price multiple was 6.31×.

Asset Insight

About AMZN

Amazon is a multinational technology company focusing on e-commerce, cloud computing (AWS), online advertising, and digital streaming. It is the world's largest online retailer and cloud service provider.

Market History

Started by Jeff Bezos in 1994 as an online bookstore, Amazon rapidly expanded into "The Everything Store." AWS, launched in 2006, revolutionized the internet infrastructure, becoming a major profit driver for the company.

Fun Fact

While you were drinking overpriced coffee, Amazon was compounding. See how much wealthier you'd be if you invested that cash instead.
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