Historical scenario / AMZN / 2023

If you had bought AMZN in 2023 with $10,000...

AMZNAmazon
Vintage 2023
Initial: $10,000

Estimated value

$31,313

Initial $10,000Profit $21,313

Buy Price

Jan 1, 2023

$83

Sell Price

Oct 13, 2026

$260

Multiplier

3.1×

ROI

+213%

2023 Price Range
Open (Jan 1)Jan 1, 2023$85.82
2023 Highest$154.07
2023 Lowest$83.12
CurrentOct 13, 2026$260.27

Adjust assumptions

Change the investment amount and entry-price basis.

Choose which price you bought at. You always sell at today's price.

$260

Current market price

Run it again (different timeline)

Same year. Different mistake.

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Calculation record

How this result was calculated

The selected investment amount is divided by the chosen 2023 entry price, then multiplied by the latest available price. Taxes, trading fees, spreads, dividends and inflation are not included.

Full methodology →
Year open
$85.82
Year low / high
$83.12 / $154.07
Latest price
$260.27
Price as of
2026-10-13

Source: GhostGains market-data API using publicly available market observations. Prices can be delayed and should be independently verified.

Same period benchmark

Compared with the S&P 500

Both returns use the first available price in 2023 and the latest available price. This is a price-return comparison and may exclude dividends.

AMZN

3.03×

203.3%

S&P 500

2.04×

103.9% · as of 2026-10-13

Scenario context

In 2023, Amazon traded between $83.12 and $154.07, a range equal to 82.7% of its opening price. An investment made at the year's low produces the headline result above; using the year's opening price produces a 3.03× price multiple instead. Over the same measurement window, the S&P 500 price multiple was 2.04×.

Asset Insight

About AMZN

Amazon is a multinational technology company focusing on e-commerce, cloud computing (AWS), online advertising, and digital streaming. It is the world's largest online retailer and cloud service provider.

Market History

Started by Jeff Bezos in 1994 as an online bookstore, Amazon rapidly expanded into "The Everything Store." AWS, launched in 2006, revolutionized the internet infrastructure, becoming a major profit driver for the company.

Fun Fact

While you were drinking overpriced coffee, Amazon was compounding. See how much wealthier you'd be if you invested that cash instead.
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