Historical scenario / GOOGL / 2013

If you had bought GOOGL in 2013 with $10,000...

GOOGLAlphabet (Google)
Vintage 2013
Initial: $10,000

Estimated value

$202,833

Initial $10,000Profit $192,833

Buy Price

Jan 1, 2013

$17

Sell Price

Oct 14, 2026

$354

Multiplier

20.3×

ROI

+1928%

2013 Price Range
Open (Jan 1)Jan 1, 2013$17.96
2013 Highest$27.84
2013 Lowest$17.46
CurrentOct 14, 2026$354.1

Adjust assumptions

Change the investment amount and entry-price basis.

Choose which price you bought at. You always sell at today's price.

$354

Current market price

Run it again (different timeline)

Same year. Different mistake.

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Calculation record

How this result was calculated

The selected investment amount is divided by the chosen 2013 entry price, then multiplied by the latest available price. Taxes, trading fees, spreads, dividends and inflation are not included.

Full methodology →
Year open
$17.964
Year low / high
$17.457 / $27.835
Latest price
$354.095
Price as of
2026-10-14

Source: GhostGains market-data API using publicly available market observations. Prices can be delayed and should be independently verified.

Same period benchmark

Compared with the S&P 500

Both returns use the first available price in 2013 and the latest available price. This is a price-return comparison and may exclude dividends.

GOOGL

19.71×

1871.2%

S&P 500

5.30×

430.0% · as of 2026-10-14

Scenario context

In 2013, Alphabet (Google) traded between $17.457 and $27.835, a range equal to 57.8% of its opening price. An investment made at the year's low produces the headline result above; using the year's opening price produces a 19.71× price multiple instead. Over the same measurement window, the S&P 500 price multiple was 5.30×.

Asset Insight

About GOOGL

Alphabet Inc. is the parent company of Google, the world's leading search engine. It specializes in internet-related services including online advertising technologies, search, cloud computing, software, and hardware.

Market History

Google was founded in 1998 by Larry Page and Sergey Brin. It reorganized as Alphabet in 2015. Dominating the digital ad market, it also owns YouTube and Android, the world's most popular mobile operating system.

Fun Fact

Everyone says 'I should have bought Alphabet (Google)'. Now you can put an exact dollar amount on that regret.
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